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before the information age, car manufacturers only made cars, libraries only stored books, and newspapers only printed the news. now, however, companies from all industries are realizing that in addition to what they do, they are also publishers, and there is a learning curve.
carmakers have to create, manage, and produce manuals, catalogues, and brochures. libraries have to preserve collections and make their stacks available to a digital readership. newspapers have to splice and dice their daily report millions of different ways to fit the distinct consumer tastes. in addition, these organizations have to publish in multiple languages and multiple formats: cd-rom, pdf, web page, hard copy, etc.
in the information age, all companies are publishers, and thats not even counting internal demands for content that every company has: memos, annual reports, newsletters, intranet sites. however, in this rush to transform content products, many companies are actually losing ground, credibility, and money due to the innovation choices they have made.
the speed and sweep of these new choices - from plates and ink to digital rendering, from product development to knowledge development, from product selling to task support - have caused technology whiplash for corporate america. sparkling new techniques are being im... 下一页