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we may look back on 2005 as the year that microsoft changed forever the business intelligence playing field. the integration of sql server, sharepoint, office, and integration, analysis and reporting services is quietly but dramatically changing the competitive landscape.
this trend is evidenced by findings recently reported by survey.com, which cite that microsofts share of olap purchases made in the last two years has more than doubled. and remarkably, in the same period, more oracle database users have opted for microsofts olap server than oracles. these findings support regional reports of steady and often dramatic sales growth of the aforementioned microsoft products.
as a result, two distinct camps are emerging: old bi and new bi: old bi companies have consolidated, integrated and commoditized over the past 3-4 years. most have not innovated. as a result, prices for their etl (extract, transform, load), repository and reporting tools are expected to decline. and if their platform is not microsoft-, oracle- or sap-centric they could be in for an even ruder awakening. conversely, new bi companies have focused on real innovation during this same period. these emerging leaders have seen the future and it is bright. as a result, value-add technologies such as visualization are now gaining mainstream acceptance and adoption. .net versus .not
the last time this occurred in the bi marketplace was when microsoft merely announ... 下一页